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Created with Korean beauty innovation and designed for 50+. It softens wrinkles, disguises age spots and revives tired-looking skin — then finishes with a perfect, self-adjusting shade match.
Due to high demand, limited quantities available
That's how confident we are in your results. But if you're not thrilled, send it back and we'll refund your purchase.
Our adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.
Our Colour Changing Foundation is suitable for all skin tones above and in between.
Step 1: Create the Perfect Canvas
Start with moisturised skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.
Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the centre of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.
Step 3: Customise Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discolouration—and blend seamlessly into your base.
Step 4: Lock It In
Brighten under-eyes with your favourite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.
Find your flawless shade with zero risk. Our Colour Changing Foundation comes with a complete satisfaction promise: if your shade isn’t spot-on, we’ll make it right with a full refund—no questions asked.
We know finding the perfect foundation match online can feel like a gamble. That’s why we’ve eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it’s not your perfect match, simply let us know within 30 days and we’ll process your full refund immediately.
Revitalising ingredients
We offer FREE Shipping in Canada!
Due to the influx of orders from our ongoing sale, there will be a slight delay in dispatch. Rest assured, all orders will be shipped within a 24-48 hour timeframe. Depending on your geographic location, the delivery may take approximately 5-7 business days.
We also provide standard international tracked shipping at no additional cost on all orders.
Additionally, we offer a premium international insured shipping option at a modest charge of C$6, which we highly recommend for prioritised service and faster delivery.
Returns
All returns must be postmarked within fourteen (14) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info
LOVED BY 50,000+
BeforeAfter"I get so little sleep with work pressures and it was starting to show. This evens my skin out and I end up looking well rested, which is quite an achievement believe me. One pump covers my entire face. Bye bye to all my other foundations."
BeforeAfter"Over the years I've spent hundreds of pounds on expensive brands that promised a lot but didn't deliver. Trust me, this is the one. It even matches my skin when I have a tan. I get so many compliments now, beautiful skin, glowing, radiant. Ordering my third bottle."
BeforeAfter"Tried everything from Boots own brand up to the posh counters, always the same story, cakey by lunchtime and sitting in my lines. Wore this to my daughter's wedding, cried half the day and it didn't budge. I'd have paid double if I'm honest."
BeforeAfter"Going through the menopause I'd struggled to find anything that doesn't dry out during the day. Used to wear Clinique but it feels chalky on my skin nowadays. This one doesn't cling to my dry patches at all. Best I've found so far."
BeforeAfter"I have mature skin with dark circles under my eyes and age spots. I can't believe how well this covers and lasts, I don't need any other product on top. At least I'm not wasting money anymore on things that look thick and cakey on."
BeforeAfter"I was sceptical with it being white in the bottle. But having a pale skin colour makes it so hard to get a good match, I always end up looking like either an Oompa Loompa or Casper the Ghost when I'm going out. This actually matched, even in daylight.
Meet the foundation that takes the guesswork out of beauty. Our colour-changing formula adjusts seamlessly to fair-to-medium skin tones, giving you a radiant, natural finish that looks like your skin, only better. It blurs imperfections, softens fine lines, and neutralises redness in seconds — all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.
At first touch the pigments look soft and neutral. As you smooth the formula across your skin, the micro-pigments disperse and warm up, reading the natural blend of tones your complexion needs.
The formula shifts to match your unique warmth and undertone — no guesswork, no harsh lines. Redness is neutralised and imperfections blur into a seamless, second-skin finish.
Lightweight coverage that stays put without settling into fine lines, oxidising or feeling heavy. Just your skin — smoother, more even and protected with SPF 15.
CONSUMER TESTED
*Based on an 8-week trial of 76 women using NUSHI Adaptive Foundation.
? | OTHERS | |
|---|---|---|
| Adapts to skin tone | ||
| SPF 15 | ||
| Lasts 16+ hours | ||
| Feels lightweight | ||
| No settling in fine lines |
Start on clean, moisturised skin. Dot on one pump and blend outward with your fingertips, a brush or the NUSHI Blender — the shade develops as you work. Build a second light layer anywhere you want more coverage. No primer or powder needed.
If your shade doesn't match within 30 days, contact us for a full refund — even if the bottle has been opened. No questions asked.
Up to 16 hours of comfortable wear. It won't oxidise, fade or transfer, and stays breathable and lightweight all day.
We're a Canadian brand and ship across Canada, with most orders dispatched the same working day.
One layer gives a natural, skin-but-better medium coverage. Sheer it out with less product, or layer a little more where you want it — it builds without ever looking cakey.
Yes — unopened items can be returned within 30 days. If there's ever an issue with your order, just get in touch and we'll make it right.
It's a gentle, non-comedogenic, fragrance-free formula made with skin-loving Centella Asiatica and Vitamin E — designed to sit comfortably on sensitive and mature skin.
For Canadian orders the price you see is the price you pay — no surprise duties or fees at delivery.
Clean, skin-loving ingredients your skin will thank you for.
Skin-loving glycerin for all-day hydration
HYDRATING
Nourishes and protects with skin-soothing Vitamin E
NOURISHING
Natural mineral pigments for a soft, healthy glow
NATURALNUSHI began with a simple belief borrowed from Korean skincare — your makeup should care for your skin, not just cover it. We brought that idea home to Canada.
